Two years ago, I'd no idea how to make money online.

No marketing skills. No business background. 

I had no audience. I wasn’t an expert. I worked full-time in a charity. 

Also… I was 51. Not exactly the poster child for digital entrepreneurship.

But I was curious. So I started writing. One experiment led to another… Until one weekend, I created a product. 

Honesty I didn’t expect much. But then...boom

You’ve been dreaming about making a product.

You’ve got notebooks full of ideas. Half-written Google Docs. A graveyard of “maybe someday” folders in your Dropbox. 

But every time you try to start, the same doubts creep in:  

What if I waste months building the wrong thing?

What if I’m not ready — or not expert enough to sell?

How do I even start when I’ve got no list, no time, and no clue what to create?

So you freeze.

You overthink.

You open another tab. 

You tell yourself you’ll “figure it out later.”  

Last week, someone messaged me on Substack:

I’ve been thinking about same idea for six months. I want to build something. But I just don’t know where to start. Every time I try I end up stuck in research mode.

Another told me: 

I’ve taken courses before, but I get overwhelmed and give up. I need something step-by-step that doesn’t fry my brain.

And this one hit home: 

I’ve got 100 ideas, but no clarity. I’m worried I’ll waste months creating something no one actually wants.

I’ve had dozens of conversations like these. 

With smart, thoughtful writers, teachers and coaches. People with real wisdom to share. Who just need someone to show them the path.

That stuck feeling?

It’s not laziness. 

It’s not lack of ambition. 

It’s just lack of a simple, proven path to follow. 

And that’s exactly what I want to give you

You wake up. 

Check your phone. 

And see another sale.  

Something you made from scratch is now reaching people and helping them.

You didn’t need 10,000 followers. 

You didn’t need a marketing degree. 

You just stopped overthinking… and got started. 

You didn’t talk yourself out of it. 

You didn’t spend weeks stuck in research.

You followed a simple, step-by-step plan and launched something real.  

You do a little happy dance in your socks. 

You take a screenshot. 

You text your best friend.  

Because this thing you made? 

It’s finally out in the world and it’s working. 

You’ve proved to yourself people will pay for what you’ve figured out.

Hey, I’m Derek. 

Two years ago, I didn’t even know what a digital product was.

I’d spent my whole career working in charities not business, not marketing, not tech.  

No plan. No audience. Just a lot of curiosity…  

Then something clicked. 

I made a simple product. Sent it to my small list of 545 subscribers. It made $1,723. 

But I had no idea once you create a product is becomes a cash machines earning money every month without you lifting a finger.

As you can see, Ultimate Headline Toolkit went on to make $4000+ in 6 months:

Since then, I’ve:  

• Built 6 digital products and made $37,000+ 
• Grown an online audience of 28,000+ hungry souls 
• Quit my 9–5, because my products now cover the bills

No complicated strategies 

Just figuring out what people needed and making something useful. 

Now I teach that same system. 

It’s simple. Repeatable. Designed for people who don’t come from a business background like me. 

You don’t need a degree, a huge audience, or a perfect plan. 

You just need to start with what you already know. I’ll help you do the rest.

This isn’t another self-paced course that collects digital dust. 

It’s a live, step-by-step program that helps you build and launch your first digital product — from scratch. 

In 6 sessions, you’ll go from “I don’t know what to make” to “I just made my first sale.”

6 Live Coaching Sessions 

I’ll walk you through the exact process I’ve used to build six successful digital products — with live feedback and Q&A every time. 

Find Your Winning Idea 

Avoid the mistake 90% of new creators make in their first product

A Proven, Repeatable System 

You’ll get my full roadmap — from idea to launch — so you always know what to do next. 

Templates, Prompts & Tools 

• My fill-in-the-blanks sales page that converts cold readers to buyers 
• The copy prompt I use to write launch emails in under 20 minutes 
• 3 templates that saved me from launch panic (and made $3K in 7 days)

Here's a peak of what you get in session 2.

Simple Tools, No Tech Drama 

Learn how to deliver your product using free or low-cost tools. No complicated platforms. No 37-tab meltdowns. 

Real Accountability 

Build alongside a small, focused group of creators — with me in your corner every week to keep you moving. 

Zero-Fluff Support 

No bloated lectures. Just practical help, real examples, and the exact steps that worked for me.

The Timeline

We meet live every Monday for 6 weeks.

I'll show you how to keep your product selling after launch — through automations, content, and systems that scale. 

You’ll walk away with: A mini “evergreen” system that keeps paying you long after the live cohort ends.

Your investment will give you 6 sessions of live coaching, personalised feedback and plug-and-play templates. 

And a clear system to launch your first digital product. 

So you can start earning from what you already know. 

Most creators spend months stuck in their heads.  Or drop hundreds on courses, tools, and tactics that never get finished. 

You could do that. 

Or… you could follow a clear, proven path — and launch something real in just 6 weeks.

The full investment for the Digital Product Launchpad is $275 

One payment. Lifetime skill. First product built.

Want to go even faster? 

When you join the Launchpad, you’ll also have the option to grab the Digital Product Booster Pack. With a one time only 60% discount. 

A toolkit of 11 bonus resources, extra templates, and step-by-step guides to help you move faster, avoid common mistakes, and get your product out there with confidence.

You’ll see the option at checkout. 

It’s totally optional, but I suggest you grab it so you can speed up the process and remove even more guesswork.

This program only works if you do. So here’s the deal: 

If you show up, do the work, and still feel like you didn’t get value — just email me within 30 days. I’ll refund you. 

No weird forms. No pressure. 

Just an honest guarantee — from one creator to another.

You’ve waited long enough. 

You’ve got ideas worth turning into income. 

And people are out there looking for what you’ve already figured out. 

This is your moment to go from stuck to shipping. From “maybe someday” to “I just made my first sale.” I’ll guide you step by step. 

You don’t need to be perfect. You just need to start.

Join the Launchpad and let’s build something real.