How To Write Openings That Seize Attention

You’ve got ten seconds.

Maybe five.

That’s how long your reader decides whether to keep going or drift away to someone else’s words.

I used to lose them every time.

I’d write intros like I was filling out a form.

Explaining. Informing. Boring the life out of whoever made it past line one.

So I started studying the best communicators I could find.

Authors, speakers, copywriters.

I wanted to know what they did in the first few lines to make leaving feel like a mistake.

I stumbled on a small set of tools that changed how I start almost everything I write.

That’s when readers stopped slipping away before I’d even made my point.

Now my openings don’t warm up.

They make people pause. Then keep them there. Long enough to respond.

The right start makes scrolling feel like a bad idea.

In this live session, I’ll show you what changed and how you can use it next time you write.

Once you see it, starting “nicely” will feel impossible.

You lose readers faster than you think.

By the time someone starts your post, they’re already distracted.

Half-reading.

Half-considering the next tab.

Wondering if this is worth sticking with.

You don’t have their full attention. Your opening has to earn it.

And most openings don’t. They ask for patience instead of creating pull.

So if your first line says something like:

I’ve been thinking a lot about this lately…

This post is about something important…

Most people don’t realise…

The reader doesn’t think, "Interesting".

They think, I can come back to this. Which is another way of saying: they won’t.

When I coach writers, this is where they’re most confident — and most wrong.

They believe their opening is reeling people in.

In reality, it’s doing just enough to make sense… and nowhere near enough to make staying feel necessary.

That’s why it's the first thing we fix.

Because with the right tools, this part is surprisingly easy to change.

And when it changes, you feel it immediately.

People don’t vanish after the first line. They hang around long enough to say something.

Not because you wrote more. But because you started differently.

This wasn’t a viral spike.

It was what happened when posts finally got past the opening.

Once people stayed long enough to actually read, everything else followed.

These days, I have 40,000+ followers across platforms.

I earn enough from my writing to quit my day job.

Not because I cracked some growth code. But because my posts stopped losing people at the start.

That’s why I’m wary when I see writers hunting for hacks to grow their audience.

Better platforms. Better timing. Better tricks.

Most of that is secondary.

The simplest thing to fix, the one most people skip simple. Make your start irresistible.

Write an opening that makes the reader think:

I have to read this.

You’ll leave knowing how to start every post in a way people actually read.

We’ll look at real openings (including mine) and break down what’s actually doing the work in the first few lines.

By the end of the masterclass, you’ll have:

Proven opening examples you can see working in the wild

So you’re not guessing what “good” looks like. You can recognise it instantly and borrow the shape.

Five practical intro templates you can use immediately

No complicated process. Just simple structures you can quickly use.

Discover openings that don’t just hold attention. They spark replies

Not just polite attention, but the kind that leads to replies, comments, and actual engagement.

AI prompts to use when your creativity feels flat

Designed to help you generate strong starting options quickly, without turning your writing generic or stiff.

I'll give you the five intro types I use most:

1. Paintbrush Intro

2. Nuclear Bomb Intro

3. Open Wound Intro

4. Snapshot Intro

5. Flinch Intro

You’ll know how to start, without going back and forth on the first line.

So your posts stop losing people before they’ve even begun.

So writing stops feeling like effort with nothing to show for it.

So readers stay long enough to engage.

This isn’t about clever openings. It’s about getting you the audience you deserve.

Tues 24th Feb 5pm GMT (replay included)

Join the masterclass and start your posts in a way readers can’t ignore.

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Why openings that feel “fine” quietly lose readers (the small shift that makes leaving feel like a mistake)

The hidden reason readers drift away before the post even starts even when the idea is good.

Why explaining yourself at the start feels responsible but kills momentum.

How to hook attention without being loud, gimmicky, or fake.

Why your best ideas often get skimmed and how to give them a fighting chance from the first line.

How to stop losing readers before you’ve even made your point and start earning their attention immediately.

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