Attention without income is its own kind of torture.

You show up. You write. You publish.

People read. Some reply. A few tell you it helped.

But still nothing changes where it counts.

No sales.
No payments.
No quiet confirmation that this isn’t just a hobby you’ve dressed up nicely.

That’s the part no one warns you about.

Because on paper, you’re doing everything “right”:

Build trust.
Be generous.
Don’t rush the money.

So you keep going.

Week after week.
Month after month.

Helping. Sharing. Explaining.

While a quieter question keeps tapping you on the shoulder:

When does this turn into something real?

I know this stretch well.

The phase where you’re visible enough to feel exposed. 

But not paid enough to feel justified.

Where you start wondering:

• Is this just how long it takes?
• Am I missing something obvious?
• Maybe I'm not the kind who gets paid?

Here’s what finally changed things for me:

Writing well doesn’t create income. Direction does.

The moment I stopped assuming money would “eventually show up”
and started making a few deliberate, unglamorous decisions.

Everything shifted.

Not overnight.
Not dramatically.

But predictably.

Readers understood what I helped with.
Opportunities had somewhere to land.
And earning stopped feeling awkward or accidental.

This masterclass is about those decisions.

Not hype
Not greasy sales tactics.
Not turning you into someone you don’t want to be.

Just the exact money moves I’d make if I were starting again today.  

Most writers think the problem is views.

Or confidence.

Or a bigger audience.

If that were true, more readers would fix everything. 

It doesn’t.

Because the real problem isn’t growth. It’s drift.

• You’re writing useful things but there’s nowhere for it to go
• Your writing builds trust but never asks for the next step
• Your ideas help but don’t lead anywhere
  

So you get stuck in an awkward middle ground:

Too thoughtful to shout.
Too generous to charge.
Too capable to still be unpaid.

I call this Income Drift.

You’re moving.
You’re improving.
You’re even being noticed.

But none of it converts into something concrete.

And until this is fixed, you can grow an audience, publish for years, and still feel hesitant, awkward, or quietly guilty about money.

Here’s the good news:

This isn’t a motivation problem. And it’s not about becoming “salesy.”

There are three simple money move that turn writing into income — calmly, ethically, predictably.

Once you understand them, earning stops feeling mysterious…

...and starts feeling possible.

Most advice about making money from writing assumes one of two extremes:

1. You’re brand new and need motivation. 

2. You’re already successful and want to scale.

But if you’re in between, most of that advice quietly misses you.

Because you’re already writing.
Already improving.
Already building trust — slowly, honestly.

And that’s exactly why this works.

This masterclass doesn’t ask you to start over.

It doesn’t ask you to become louder, slicker, or more “strategic.”

It helps you use what you already have. 

Your ideas, your voice, your growing body of work and point it in a clear direction.

Because income doesn’t come from more effort. It comes from alignment.

When what you write, what you’re known for, and what people can pay you for finally line up.

Earning stops feeling forced. And starts feeling natural.

By the end of this masterclass, you won’t just understand how writing income works.

You’ll leave with:

A clear money lens for your writing
So you know what your work should lead toward and what to stop doing that keeps you unpaid.

Confidence in what you could sell (without inventing something new)
You’ll see how your existing ideas, experience, and perspective already point toward income. If they’re packaged properly.

A simple way to earn without feeling salesy or performative
No pressure. No awkward pitches. Just clarity about how readers move closer when they’re ready.

Relief from the “I’ll monetise later” limbo
You’ll know what to focus on now and what can safely wait.

A calmer relationship with money and writing
So earning stops feeling like a contradiction and starts feeling like a natural extension of helping people.

This isn’t about squeezing your audience.

It’s about giving your writing somewhere to go.

So effort doesn’t disappear into thin air and momentum finally has a destination.

3 Steps To Turn Your Writing Into Income Jan 20th 5pm GMT