Predictable

For months, Notes made no sense to me.

I'd open the box with nothing to say. Post something. Watch it sink.

Every so often one took off, and I couldn't tell you why. Likes arrived like weather.

So I built a simple system instead.

It takes me under an hour a week, and it brings in around 300 subscribers a month.

On Tuesday 13th October 5pm BST I'll show you the whole thing, live.

You'll know which Notes bring subscribers, and which ones only collect likes.

You'll have two shapes you can write every day.

You'll never open the app wondering what to say again.

You'll also get the two prompts I run the whole thing on. One finds your winners and writes next week's Notes out of them. The other turns a single idea into five punchy two-line notes.

Sixty minutes, then your questions. Can't make it? The replay is yours to keep.

Small list? Good. Notes is the one place on Substack where your subscriber count matters least.

You can spend another six months posting Notes into a room that isn't listening.

Or spend an hour learning which Notes bring people across.

$39 for this one. Or $117 for a year of masterclasses: twelve for the price of three.

Coming up:

Nov: 3 Traps That Are Keeping You Invisible

Dec: The 5 Decisions That Built My $70K Writing Business

Jan: AI But Useful. 5 Ways I Actually Use AI in My Business

Book your place, and open the app on Wednesday knowing exactly what to write.

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Special Offer

Add to cart$49.00

The Applause Trap

Why your most-liked Notes may be doing the least for your list.

The Edge Test

Why Tuesday's post is the worst place to look for Notes, and where to look instead.

The Only Two Shapes I Use

Eighteen months of testing, down to two structures.

The Profitable Flop

The Note I keep posting despite bad numbers, and what it does that popular Notes can't.

Never Start From Zero

The weekly hour that writes next week's Notes

What you get:

The live masterclass: Tuesday 13th October. Sixty minutes. Q&A. The replay, yours to keep forever. Both prompts come with it.

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