Every reader is thinking the same thing when they open your post.

Please, be interesting.

They won't wait long to find out.

You did it to another writer this morning. You started reading, it felt predictable, and you were gone before you'd decided anything.

Right now someone is doing it to you.

Everyone thinks the fix is better hooks. But a hook can't save an idea readers have seen a hundred times.

And every creator in your niche now has the same tool, trained on the same internet, producing the same competent, forgettable takes at three in the morning for nothing.

Competence is free. Being interesting is what's left, and nobody hands you a method for it. 

So I worked one out. 

It comes down to five moves, and I run them every week.

Live Masterclass. Sixty minutes, plus your questions. Replay included.

Five ways to find ideas readers can't scroll past.

1. The Sacred Cow.The fastest way to become the writer people quote, in a field where everyone agrees with each other.

2. The Blind Spot. Three questions that turn a subject you thought was finished into a month of posts.

3. The Version Nobody Wrote. How to take the most obvious advice in your niche and publish the piece every other writer stopped short of.

4. The Ordinary Story. Why the least dramatic thing that happened to you this week will out-read your best advice.

5. The Proof Post. The one kind of post that makes readers trust you enough to buy from you, and why most useful writing never gets near it.

For the mornings when you've got a vague thought and nowhere to take it.

Drop in the rough thing you're chewing on, however unformed, and it hands back 10 angles worth writing. 

It runs on the five tactics from the session, so it starts with your thinking and pushes at it the way I would.

Ask a chatbot for post ideas and you get the list four hundred other people in your niche got this morning. 

This gives you back you, on a better day.

Yours to keep.

• You're publishing consistently and the numbers won't shift. 
• Your writing is good and you know it is, and it still isn't getting read.
• You've watched someone with worse writing get far more attention, because they had something more interesting to say.

This isn't for you if:

• You haven't started publishing yet
• You're after overnight success growth tactics
• You want a content calendar handed to you without doing the work
  

I've written 900+ posts in 3 years. Plenty that went nowhere. Now I know exactly which parts of the standard advice you can safely ignore.

I coach creators and entrepreneurs one to one every week, which means I watch the same five problems come round again and again.

These 5 tactics are the ones I give them.

Your writing is better than your results. That gap is the idea, every time.

You can spend another six months sharpening sentences about things nobody was waiting to read. Or you can spend an hour finding out where the good material is buried.

Every reader opens your post hoping for the same thing.

Give it to them.

Sixty minutes. Live. Replay and the Angle Finder included.

Tuesday 15th September 5pm BST