The Paywall Playbook

In the last 2 months I've made $3,200 from my paid Substack subscription.

That number stopped me in my tracks.

I'd spent years assuming a $10/month substack was the weaker cousin to the real money makers - coaching and digital products.

Then the numbers changed my mind.

Most people get paid subscriptions wrong. They don't understand they play by completely different rules than everything else you might sell.

Get it wrong and you'll make very little money for a lot of time.

Mine takes me less than 1 hour a week.

And I'm going to show you how you can do this too.

Three moves.

That's the entire difference between $50 a month and $3,200.

For over a year, my paid subscription brought in $50 a month.

Fifty dollars. I nearly shut it down twice.

Then I changed three specific things about how I built and sold it.

Same audience. Same niche. Same price.

Within two months, that $50 became $3,200.

Most of the advice out there about paid subscriptions is really advice about selling services like coaching or digital products, dressed up differently.

It doesn't work here, because paid subscriptions don't play by those rules.

I wasted months finding that out the hard way.

In this masterclass, I'll walk you through the three moves that triggered a steady flow of upgades.

You can instantly use them to get start getting paid.

Wednesday 12th August 5pm BST (+ replay)

Book your seat, so you can start earning from your Substack.

Contact information

Your name

Your first name

Your last name

Your email address

Verify your email address

Your business name

Phone no.

Billing address

Your street address

Your city

ZIP

State/region

ZIP

State/region

ZIP

I agree to the terms and conditions

Yes, please send me marketing emails!

I agree to the refund & return policy.

What belongs in your free posts vs your paid ones. Get it right and your paid tier practically writes itself.

The one shift that lets you turn on paid subscriptions months before everyone else does.

Avoid the trap most Substack creators fall into — wasting hours every week to earn just a few dollars a month

The only thing people actually upgrade for (it's less work to give them than more content is)

The one shift in what sits above the paywall that gets people to upgrade the moment they read it.

The 15-minute monthly strategy I use to keep new subscriptions coming in.

How to minimize the time your paid offer takes, so your income isn't capped by your hours.

The fastest way to build enough trust that you become the obvious person to buy from.

ter your bullet points here..

Contact information

Billing address

Choose a pricing option

Choose your price

Choose the price you want to pay

Payment information