Personal Substack Audit

Someone landed on your Substack yesterday and left after four seconds.

They didn't tell you why. Nobody ever does.

Maybe they scrolled past your headlines.

Maybe your Notes get a few likes and no subscribers.

Maybe they clicked your name, read your bio, and went.

You've read the advice. Write better headlines. Post more Notes. Sort your home page

None of it was written about your Substack. So you change things and hope.

Six months of that and you still can't say which part is broken.

Here's what I'll do instead. Send me your Substack link. I'll go through it the way I go through it in a coaching session, one section at a time, and send you the whole thing in writing.

No score out of ten. No list of tips you've already read.

Your profile, rewritten.

Your headlines, rewritten.

Your Notes, rewritten.

Every rewrite with the thinking sat next to it, so you can do the next one on your own.

Nothing here is theory. It's your words, put back in the right order.

Five parts of your Substack, checked one at a time.

Your profile bio.

Your home page.

Your welcome page.

Your post headlines.

Your Notes.

What lands in your inbox:

A bio that tells a stranger what they get from you in three seconds. Handed to you, not described to you.

Why About, Archive and Recommendations in your menu cost you subscribers, and the five links that belong there instead.

The four building blocks behind every headline that gets clicked, and the one yours keep missing. Three of your own headlines rebuilt, before and after, with the reason each version works.

Three of your own Notes rebuilt, plus the fix that makes a Note land with someone who has never heard of you. The five types of Note, the one you overuse, and the ones missing from your mix, drafted in your voice from your own material.

The ending most writers default to, and what it costs them. The three things to fix first, in order, and why each one comes first.

That's your whole Substack analysed. With a clear way forward in your hands.

You don't start from a blank page. The rewrites are already done.

Ten minutes to read. One afternoon to act on.

Back with you within 5 working days.

You can keep changing things and hoping.

Or get a personal audit on what to do next.

Contact information

Your name

Your first name

Your last name

Your email address

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Your business name

Phone no.

Billing address

Your street address

Your city

ZIP

State/region

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I agree to the terms and conditions

Yes, please send me marketing emails!

I agree to the refund & return policy.

Here's everything you get:

Your post headlines, taken apart

The pattern across your whole archive comes first, because the habit matters more than any single title. Then three of your real headlines rebuilt, each showing what was missing and why the new version pulls.

Your home page, move by move

Five moves turn a home page into a page people subscribe from. You get all five applied to yours: what to strip, what to pin, how to name your sections in words your reader already uses.

No home page yet? You get the setup guide, so you do it once and do it right.

Your welcome post, moment by moment

A welcome post has five moments to hit. Yours gets checked against every one, worked through your actual text, with your opening lines quoted and then replaced.

Haven't written one? I draft the opening from your own material. This is the highest-value page on most publications and the one most writers skip.

Your bio, rewritten

Two lines decide whether a stranger subscribes. I quote yours back, show you the job it's failing, and hand you the replacement in full.

Every word built from facts already sitting in your writing, so it sounds like you on a good day.

Your Notes, sharpened

Your type mix, your endings, and whether a stranger can follow you off a single Note. Then three of your real Notes rewritten. Where a type is missing from your mix, I write one in your voice so you can see it before you try it.

What to fix first

Three priorities, ranked by impact, each with the reason it sits where it does. This is the page you work from on Monday morning. The reasoning behind every change You get the fix and the thinking underneath it.

Do this once and you'll title your next fifty posts differently.

Enter your bullet points here..

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