Substack Growth Map

Still under 1,000 subscribers.

You've posted the Notes. You've written the posts. You've read every growth thread on Substack.

And on Monday morning you still sit down and wonder what to do first.

Most growth advice hands you twenty jobs at once. Post daily. Fix your home page. Network. Launch a paid tier.

So you do a bit of each, and none of it gets done properly.

Six more months of that and you'll have a folder of drafts, a handful of new subscribers, and a growing fear you left it too late.

When I started writing online, I felt too old and too late. Everyone growing seemed younger and faster, and I was fitting this around a full-time job. So I stopped doing a bit of everything and did one thing at a time.

Eighteen months later I had 9,000 subscribers, and the writing paid well enough for me to leave that job.

The Substack Growth Map is those six steps. In order. One session each.

Week 1. Find the reader who's waiting for you.

Most writers write for everyone, so nobody feels spoken to. You'll leave knowing exactly who you're writing for, and what they need to hear from you first.

Week 2. A home page that turns strangers into loyal readers.

Five changes that earn a visitor's trust in seconds, then get the subscribe click before they wander off. Bring yours and I'll put it next to mine on the call, so you can see the gap.

Week 3. Posts that earn loyalty.

Three post structures, the clear-and-curious headline test, and the five writing rules that hold a reader to the last line. So they stay, subscribe, and share your work for you.

Week 4. Notes that bring strangers to your door.

The 3-part Note I use every day, and the five kinds that reach people who've never heard of you. Without dancing for attention or writing content you hate.

Week 5. Visibility without sleaze.

Where the link goes inside your posts, the welcome email that turns a new subscriber into a real reader, and how to ask a bigger writer for a recommendation without begging.

Week 6. It's time to get paid.

Three ways to earn from Substack, and the one that fits you. I've done all three, so you'll hear what each one actually pays and what it costs you to run. Even if you've never sold a thing online.

You leave every session with one imperfect action for that week. Just the one.

Live every Monday at 5pm UK. Starting October 26th.

Replay, slides and resources in your inbox within 24 hours.

Come to the first session. If it isn't what you needed, email me and I'll refund every penny. All you'll have lost is one Monday.

Six weeks from now you'll sit down on a Monday and know what to do first, and what to leave alone.

You can keep doing a bit of everything. Or follow six steps, in order.

I only run this live a couple of times a year. Book your place

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Every session ends with one action. These two make it faster.

The Complete Substack Toolkit ($99).

100+ templates from my own workflow. The hook formulas and post frameworks for Week 3. The Note templates for Week 4. My welcome email and the exact message I send to ask for a recommendation, ready for Week 5.

The Substack Writing Engine ($99).

Six prompts I use every week. Put in your details and a finished Note, headline, intro or post structure comes back. They took my writing down to 30 minutes a day.

One gives you the patterns. The other does the work with you.

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